Mon Ami

Tube Package

Outer Package

Package Overview

Primary Logotype

Secondary Logotype

Sun-inspired icon

Typography

Colours

Colours

Colours

Image Tonality

Printed Ad

For my bachelor's thesis, I focused on packaging design, specifically creating attractive packaging for face sunscreen to encourage purchase intent. The target group was young men with an active lifestyle, as they tend to neglect the importance of sunscreen. To address this, I developed a new packaging concept and tested it with the target group. The project provided valuable insights into the packaging and brand design process, as well as the importance of understanding a target audience's values as the foundation for design decisions.

Clas Håkansson Art

Website Design

Digital Content

Product Photograpy in Digital Content

Product Photograpy in Digital Content

Product Photograpy in Digital Content

Mock-ups of Paintings in Fitting Venues

Mock-ups of Paintings in Fitting Venues

Mock-ups of Paintings in Fitting Venues

Clas Håkansson is an international artist whose work graces the walls of wine producers and art collectors worldwide. In 2019, he was commissioned to create artworks for the prestigious Nobu restaurant chain. Håkansson has also collaborated with Orrenäs Glassworks in Kosta Boda Småland, designing unique glass sculptures. Since completing my studies, I have helped develop Håkansson's brand by managing digital design, exhibition displays, developing his website, and art directing to showcase his work in a luxurious way.

Matrosen

Menu Overview

Sidewalk Sign

Welcome Sign

Table Sign

Table Sign

Food Menu

Drink Menu

Snaps Menu

Wine Menu

Typography

Image Tonality

Image Tonality

During my internship at Sweet Creatives, I worked on rebranding Matrosen. I refined an initial draft to create the final design for their menus and marketing materials. The focus was on layout, using brand elements to refresh the overall look and feel of the brand. Through this project, I gained valuable insights into how different types of marketing materials can be laid out and designed to create a cohesive and appealing aesthetic, making the brand feel updated and fresh.

Abstrakt

Cover Page

Magazine Spread

Magazine Spread

Magazine Spread

Magazine Spread

Magazine Spread

Magazine Spread

Magazine Spread

Magazine Spread

Magazine Spread

Magazine Spread

Magazine Spread

Magazine Spread

Back Page

Abstrakt was a school project I created as part of the Editorial Design course. The brief was to design a magazine representing a famous art movement. The Bauhaus movement has always been a source of inspiration for my design work, so choosing to explore this movement through a magazine was both enjoyable and inspiring. This project sharpened my skills in designing for print, combining typography, imagery, and graphics to create a cohesive, modern, industrial magazine.

Storhogna Mountain View

Website Design

Website Design

Website Design

Website Design

Website Design

Property Information

Property Information

Property Information

Typography

Colours

Colours

Colours

Image Tonality

Storhogna Mountain View is a collection of 17 architect-designed mountain lodges located in the popular resort of Vemdalen. I contributed to this project during my internship at Sweet Creatives. My main tasks included creating a website layout, developing symbols, designing a visual identity, and refining property information and floor plans. My goal was to establish a tone that resonated with the natural beauty of Vemdalen.

Simon Moog—Håkansson About Contact Archive ©2025

Additional Work and Inspiration

Simon Moog—Håkansson

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